Increasingly more website owners and Internet marketers are using social media to get quality backlinks. There has been a lot of debate regarding traditional link building methods versus social media. The rules of SEO have changed a lot over the past few months as Google emphasizes organic link building. Social media can play a key role in your marketing campaign as a way to engage your readers and boost link popularity.
Social networking sites are great platforms for attracting relevant backlinks with minimum investment. The backlinks obtained from social media are highly valuable and completely organic. Google has recently admitted that they use signals from social media sites when ranking a website. Building a strong presence on these websites will result in more traffic and backlinks. This strategy also allows you to build relationships with industry players and authorities.
When you use social media for building links, you focus on the individual behind the web pages you want to get links from. In traditional link building, you focus on anchor texts in your links from specific sites. The main difference between these two strategies is the focus. Focusing on the person behind the page is much more efficient than trying to obtain links from a specific website or page.
If you want to take full advantage of social media, you first need to identify your target audience. There are three main categories of users that you should focus on: natural sharers, industry players, and online communities that can give you access to your target demographics. Find the key influencers in your industry and try to connect with them on social networking sites and forums. Keep an eye on your competitors. You can also use a backlink generator to get the most out of your link building campaign.
Focus on offering quality content to your target audience. Write compelling articles that people want to see and share. Share other people’s posts as well. These strategies will help you build an audience that is interested in what you have to offer. If you are genuine and have good content, you will get organic backlinks to your site.
Stay active and interact with your prospects. Keeping in the conversation with fans and followers on social networking sites helps you keep a high profile in front of industry influencers and gain exposure for your site. Make your content easy to share and give people a reason to visit your website and link back to your posts.