A backlink is an inbound link to a website or a web page or a blog from another website. Backlinking is one of the methods of getting visibility in the SERPs (Search Engine Result Pages). The basic idea of a backlink is to promote your own website or blog. When your website will have a backlink from another website, the visitors of that website will develop an interest in visiting your website or blog. There are several things that you need to keep in mind while creating backlinks. Always remember the following illustration in mind while creating backlinks.
“Suppose you own a website B and there is another website A where your website’s link is provided. So, the visitors of website A will be able to see your website’s URL and will (or may) visit your site. This is looked upon by Google and other Search Engines as a vote given by website A to website B (your site) and they will start indexing your website (website B) and the page ranking for your website or blog will increase.”
A Few Mistakes To Be Avoided:
- Make sure that you are creating backlinks only with relevant websites. For example, if you have a website related to ladies garments and you create a backlink from a website for flooring carpets, this will be considered as link spamming by Google and other Search Engines.
- If you are backlinking through blogs, remember to put some good comments. If you are putting spam comments, they will be moderated and your website’s or blog’s link will not show up for public display.
- Remember to create backlinks with websites or blogs which have high rankings. This is because of the fact that high ranking websites or blogs will have more visitors than those which fall back on SERPs (Search Engine Result Pages).
Nofollow – A Word Of Caution – Don’t Ignore Them: Nofollow is an attribute, a technical term which can be used by websites or blogs. If the nofollow attribute is present, Google will not follow the link to your website or blog even if you place your URL in those sites or blogs. These nofollow backlinks will not contribute to page ranking of your website or blog. However, other Search Engines will simply ignore these nofollow attributes and they will count any link as link and will drive traffic to your website. Nofollow links are not really backlinks as far as Google is considered. If Google comes across a nofollow tag with your URL in other website, it will simply consider the link as weightless and will not follow the link.
However, no follow links are not really useless. Even if your link has a nofollow tag and is shown up on a website which has huge traffic, you may be able to get traffic because the visitors of those sites will (or may) follow the link and visit your website. This can happen from a social bookmarking site or even from a social networking site. There can be chances that traffic driven from those social bookmarking or networking sites will be more than the traffic driven to your site from direct Google search!
How To Create Backlinks?
There are several methods of creating backlinks. They can be utilized properly to get huge traffic to your website(s) or blog(s). Here are a few methods which can be used:
- Blog Comments: Visit popular blogs on your selected niche (PLEASE AVOID BACKLINING FROM IRRELEVANT BLOGS) and place comments which are actually helpful for the readers. This means that the comments should not be spam. If they are spam, they will be moderated. There will be an option to place your website URL. Put your website or blog URL and hit submit. If the comment is approved by the moderator, you will get a backlink from the blog where you posted the comment.
- Link Exchange: Exchange the link of your website or blog with other other websites or blogs in the same niche. Those websites or blogs can put nofollow attribute to your link but still they can drive traffic. If your blog is relevant and has good information, dofollow backlink will be provided so that Google will follow the link of your website and will index the same leading to higher page rankings.
- Article Marketing: Write useful articles which provide value to the readers and remember that the articles your write need to be relevant to the content of your website or blog. Post the articles in different article submission directories. Create resource box where you will place your backlink and drive traffic to your website or blog. There are several popular article directories like Squidoo, Hubpages, Helium, Articlebase and more…
Any Software For Finding Relevant Blogs?
There are several software available which can find blogs relevant to your selected niche. They will scan the Web and will find out some relevant blogs where you and post comments and add your URL for backlinking. Many of these software are shareware (which means that you will have to pay for them to use them) and some are freeware. There is a general notion that freeware software will not work but this is not true. You can try out “Real Link Finder”. Although a freeware, it works pretty well and can be very helpful. The interface is simple and easy.
Backlinking – A Point Of View For Article Writers Or Content Writers
As a content writer or a freelance article writer, it is not necessary for you to create backlinks. This is the job of webmasters. Your job will be to write articles and submit them to the client you are working for and sometimes, you may be asked to submit the articles to article directories or blogs or even websites. However, you need to worry about creating backlinks. Your job ends with writing and submitting the articles.