Everywhere you turn these days it seems like the expression “in the cloud” has taken on some strange magnetic pull or force all its own. Web users, business owners and companies of all sizes are being bombarded with “cloud” or “virtual” services which are hosted on remote servers far removed from one’s place of business.
According to Gartner, a well-respected information technology advisory and research company, some of the leading cloud providers now include Amazon, Google, HP, AT&T, IBM, and Microsoft. Also, in a recent survey, Gartner found 19% of companies are using the cloud for most of their production computing and 20% use it for storage.
However, these cloud services are just, not for storage or computing, we also have other business services hosted in the clouds. Online or Internet fax is growing in popularity as more and more companies and businesses modernize or update their means of communication in our computer-driven world. Then you also have virtual phone and PBX (Private Branch Exchange) services for the home office and companies both big and small.
Perhaps, the greatest force driving all these “cloud” services, is our insatiable need to be completely portable and mobile in today’s current wireless environment. We simply need the ability to do our work anywhere and at any time – regardless of location. It may even be argued any company or small business without this ability has already lost a competitive edge or advantage over their competitors.
This factor is brought home when one considers the benefits of using a virtual PBX vs a conventional land-line system. Going with a cloud-based system gives your company much more flexibility and scalability. You can be completely mobile and wireless, regardless of where your employees or salespersons are located.
Then you have to factor in the much lower costs of running a virtual system, there’s no expensive hardware to install or maintain. Set-up is almost instant, and there’s only one low monthly fee to pay. Plus, all of these virtual systems are full-featured – you get voice mail, call waiting, message forwarding, online fax… and even a virtual receptionist to handle all your business communications.
One of the major drawbacks for most people has to do with online security. How safe will your company’s vital information be when stored on a remote server? Do I want my information and communications accessible on the web?
We all have heard horror stories of sites being hacked and information stolen, but for the most part, online security has improved greatly over the last few years, and the major “cloud service” companies mentioned above are completely professional. Sad truth, most companies store their data on computers, which can be accessed from the Internet, depending on the security measures you have in place, your information could be safer with one of these services supplied by Google, IBM, Amazon or Microsoft.
Regardless, anyone running a home office or a business must consider using the “cloud” to do their computing and storage. The lower costs, the complete mobility, the ease of use, the complete flexibility/scalability, the greater competitiveness and instant set-up… all have to be factored into one’s decision. It is probably a safe bet that in the future, more businesses and companies will be hosting their computing, storage, and virtual PBX phone services in the cloud.