The most important thing about running a business website is making sure that it employs good search engine optimization techniques. Search engine optimization makes sure that search engines like Google put your website higher on the list of results when customers search for things related to your business. Read on to find out more!
The second step in a good search engine optimization strategy is building an effective keyword list. Once you know who your audience is you’ll be able to determine which keywords they’ll be using to find answers to their problems. As you want to provide those answers, you’ll be able to use the keywords in your content and drive in targeted traffic.
When implementing search engine optimization on your website its key to use permanent links, which are friendly. In other words, only use letters, numbers, and underscores or hyphens, no ampersands or question marks. This will make it easier for the search engines to follow your navigation and really index your websites.
Consider more than just a single keyword for search engine optimization; instead go with a two or three word phrase. When you search for something how often do you only use one term? Consider what you would type in if you were seeking the information you’re providing and then go with that.
TIP: When you’re creating your list of keywords it’s important to think outside your site. If you wanted to find information on the topic you’re writing about, how would you search? Ask your friends and family the same question to get different perspectives, and then merge it all together into your strategy.
Consider creating secondary sites in sub-directories on your main domain name instead of buying an entirely new name. New domains are basically held in purgatory by Google until they reach a certain age, so it’s very difficult to get them to rank highly on the results page. Instead, using an established domain will give your new site automatic page rank.
If you write content for your website make sure your keyword phrase is included in the title and first sentence of the content. The experts that write content for websites have many ways to ensure the content is relevant to your website and is keyword rich for best search results. Keyword rich does not mean keyword crammed, if you are not an expert at this then you may want to consider working with a SEO specialist with content writers that understand how to use keywords to your advantage on all of your website pages to help increase your SEO.
Don’t forget to use your keyword phrase in descriptions or captions underneath the graphics you use on your page. Ensure that the graphic you use really relates to the caption, though, and that the keywords are written differently than you’ve used them in your title, first paragraph, and other headings.
TIP: Google and other search engines will penalize websites which cram their content full of keywords with lower page rank, so doing that won’t actually help your SERP and will instead ruin it. Try to make your content easy to read and you’ll find that your keywords end up fitting in seamlessly.
There’s a lot to search engine optimization, but as was stated earlier in the article, it’s absolutely essential to make sure your website gets the business it deserves. Make sure to apply these techniques to your website as soon as possible or take advantage of experienced SEO specialists that offer bundled SEO services so that you can start getting more customers through increased traffic to your website which should in turn help increase profits on your site.
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