It doesn’t matter what the purpose of your blog or website is, if you want to make money online you’re going to have to build backlinks. Get into the habit of getting a few good links to your site every day as it’s one of the most important search engine optimization tasks. Once your site has become established, then it doesn’t become as important because as a respected authority site other people will naturally start linking to your site and sharing your content with their friends. Backlinks will increase your search engine rankings – every site owner aims to be on page one of the Google SERPs (Search Engine Results Pages).
Google looks for backlinks from other relevant sites. It is pretty pointless getting backlinks from a muscle car site if your site is about growing roses, so stay on topic.
So where are the best places to get free backlinks?
Blogs & Forums
Finding blogs and forums that pertain to your topic is one of the easiest ways to get free backlinks. Comment regularly on sites that allow you to leave a link back to your website. Diversify and find active forums and blogs and leave helpful comments to establish yourself as a regular and knowledgeable contributor.
Blogs and forums also offer the opportunity to see questions and problems other people may be having within your particular field. Not only can you get a good backlink, but you could also pick up ideas for articles. If the same questions keep arising, write an informative and helpful article and people will naturally click-through to your site, increasing your traffic and readership.
The Google Panda algorithm change affected a lot of article marketing sites. Many people welcomed this change, good article marketing sites are a lot pickier about the articles they allow on their sites – and that can only be a good thing. Many of the sites that allowed anything – badly written articles and complete gobbledygook that nobody could read have thankfully disappeared.
Write exceptional articles and they will be accepted and people will read them. You’ll get a valuable backlink and new visitors to your site.
Open an account with any of these social bookmarking sites and you can share your URL. Again you will need to have excellent content to encourage readers to keep returning to your site. Use Google to find the best social bookmarking sites.
YouTube and other sites that post videos attract millions of visitors every month. If you’ve yet to use video as part of your overall marketing strategy, then you’re missing out. You can gain a lot of traffic and backlinks this way.
If you participate in blogs regularly and the owner responds to your comments favorably he may approach you to write a guest post. You could even contact the blog owner and ask if he’d be willing to post one of your articles. If you’re going to do this aim for a site that has a lot of traffic. The blog owner will allow you to include links back to your site. Why would someone do this? Well it’s a win-win situation, he gets free quality content and you gain an extremely valuable backlink that can bring you an enormous amount of traffic.
There are dozens of other ways of obtaining backlinks, but if your site does not contain well-written and informative articles then people are not going to come back or recommend it to others, so good content is the key and it goes hand-in-hand with obtaining backlinks.