Ignorance is not bliss in digital marketing. Common errors made by inexperienced persons can result in poor sales in large numbers because few people visit their website. Why? Because little or no effort has been put into the website’s SEO, improving google ranking is probably the essential aspect of having a business website today.
If you have a business website, you are probably aware of where it comes up in simple Google searches, which can make or break you. If you have a break already, let me tell you. Everyone using Internet services nowadays has particular interests and, at one time or another. Will type a short keyphrase into the Google search field bar to find websites or web pages that show their field of interest. For chance, if they have been invited to attend a baby shower, they might search the Internet by using the keyphrase “baby shower gifts.”
What happens next is important to your website or web pages if you sell baby gifts. Displaying on the first page of the Google search results will be the most popular and trustworthy website offering baby gifts. Ranked by a Google algorithm that takes into account of traffic a site may get. By following the guidelines provided by Google and how many outbound links the site has, how its domain name, meta title, meta description and actual content are related to the keyphrase that was entered. How “rich” or how much informative that content may be, how often that content is up to date. How many inbound links are related to the search, as well as the fulfilment of other SEO or Search Engine Optimization factors?
While most people who have a website heard of SEO (Search Engine Optimization), the majority of business owners. I have worked with Mark it as a service that is designed to rob them of their essential marketing funds for no profit, And it doesn’t help. Their Spam filters are overflowing with emails on a daily basis. From SEO “specialists” promising them the top spot on Google search result pages. I admit that it does get a little uninteresting and difficult to swallow!
For that reason, I include SEO (Search Engine Optimization) as an essential part of my website design and services. That removes any reason for my clients to figure out its cost. In reality, it is with alleviation that they commend this choice since they’d lean forward to working with somebody they can trust. From my point of view, it gives me a chance to show them an advancement in their Google ranking. Which in return increases traffic and more chances of an increase in sales. Numerous of them say that I am an enchanter. But I know it is just being aware of what Google is searching for.
The reason that makes Google ranking suffer
One of the chances is if you have to be part of a very common category of websites, such as baby toys, for instance. The chances of your website showing on the top of the search result page. Not to specify, even showing on the first page and the first twenty search results is pretty good. In reality, it would not be shocking if your website appears on page 1,056 of all search results. When you get to know that a Google search for baby toys just returned, 24,200,000 results come about in 0.22 seconds.
Wow! That’s some sharp competition! And which fortunate website appears at the top of the search result page? I clicked on it and found it to be greatly well-represented in the category of baby toys. Any sort of choices and lots of buying options are alternatively displayed in a proficient and appealing way. I, too, found it was facilitated by Yahoo Stores, which likely encourages cutting-edge. Modern usefulness in terms of shopping cart exclusion in expansion to progressed help in Search Engine Optimization or SEO.
This did not shock me. As I have clients who have stores on eBay and Amazon in expansion to an e-commerce store of their own which uses an excellent shopping cart field by ShopSite. I am well aware that you can easily reap the advantages of connections with such web giants in boosting your Google ranking. Whether the extra enlistments I have organized for all of my client’s websites. With Google Webmaster Tools and Google Analytics, moreover, contributing to amazing search rankings is not a confirmed reality. I would prefer to say that if the affiliations with Google don’t positively affect their search rankings, certainly the information gathered from them does!
My everyday attack profound into the visitor analysis for each and every one of my websites gives me a defined competitive edge. In understanding what influences appearances, searches, and rankings in search results. Further, each of the web giants I have mentioned has a financial stake in the victory of its stores. One way to generate revenue is by taking a percentage of each sale, charging for posting services, or implementing a monthly subscription fee.. All of which I consider well worth the money! You unquestionably get what you pay for.
Of course, I need help with the esteem of utilizing PayPal as a payment gateway for your store. This allows you to use their amazingly full functionality to accept credit cards for no cost! Years ago, some of my clients were paying excessive month-to-month fees to banks for such administrations. Many of these tasks require improvement in execution and, unfortunately, lack sufficient back-office support. It is genuinely reviving to have found some of today’s web monsters to be both effectively accessible and wonderfully responsive to their user’s requirements!
And the ultimate influencer of the pack, Google, offers amazing options regarding a knowledge base on practically every possible subject at no cost. Yet, it is one of the wealthiest companies in the world.
How to improve your ranking
But back to your baby toy website and its less-than-stellar Google rankings. What can you do to increase your Google ranking when you are competing with the whole world? Firstly, as I recommend in any marketing strategy, your e-commerce store would perform better in Google rankings. If it appeals to an uncommon portion of a market rather than an entire general category worldwide. Instead of targeting “toys” or even “baby toys,” better to try to constrict the order down to describe a unique aspect of baby toys, thematically, demographically or some other sort. Which makes your effort unique from all the rest of the competition. While you will still be competing with many other sites. If someone is more specific in their search query to include your speciality. Your ranking on Google search results could be significantly impacted.
Strategies to Improve Google Ranking
Another helpful SEO strategy is to add blogs as part of your website. Content that is updated more frequently tends to catch Google’s interest. You should put your website’s name on all your marketing materials, like emails, business cards, and advertisements. It would help if you also looked for places on the web to list your business for free, like social media sites and online directories. You can also leave comments on forums and blogs with links to your website. When leaving comments on related topics, it’s beneficial to include backlinks to your website..
In analyzing your Google rankings, don’t worry too much about blaming your web designer. For not having fancy pictures because Google doesn’t see the images. If it did, Google rankings would place no importance on how creative your artwork may be, sad to say. Instead, SEO techniques required for successful orders depend more on plans. Which can ironically perform to denigrate a site’s aesthetics if not controlled by a website designer. Who has complete knowledge of what is essential to achieve Google’s parameters? While keeping in mind how to keep the website looking professional and attractive to viewers.
Sometimes, when I search on Google for a particular topic to know what competition may exist for a client that I am working for. I find the appearance of some websites to be unpleasant.. Which have made it to the top of the search result list because clearly. These websites have achieved their high ranking not because of their design. But because their SEO specialists (or the website owners themselves) understand how to optimize a website to rank well on Google. I often wonder if computer geeks have special knowledge or understanding. That makes it easy for them to master SEO or Search Engine Optimization. While the rest of us focus more on how a website looks and its branding.
In simple words, both aspects of having a good presence on Google search and appealing to shoppers can work together to benefit the website owner. They can achieve a high ranking on search charts and also attract customers. With a unique and attractive appeal that Google may not have.