What are Parallax Websites?
Like we said parallaxis means alteration, therefore the main concept of the parallax website is related to the difference or the displacement in the obvious position of any web element seen along two distinct lines of view. To be more specific, this feature give rise to a 3D effect by rendering depth to the web page, which in turn is made possible by moving the background and the foreground images at different speed. Parallax web design is a scrolling feature that was first used by Nike for their website. And today, it has turned out to be one of the most sought after designs of the web world.
The Advantages & Disadvantages of Parallax Websites
Though the there are more advantages than disadvantages of using parallax, but still point out both. First of all, let’s talk about the positive aspects of using parallax.
• Better User Experience: The most obvious reason for using parallax is to keep your online users busy and focused on what is important for them from your business perspective. You can include flashy colors, excellent graphics and big movements to keep your online audience glued to their computer screen. It will help you to get their attention right at the point where you want.
• Effective Product Description: If you are not impressed by the product description of eCommerce sites then Parallax is the one for you. it helps you create interesting details for your products or services and have your targeted users engage with the product content. In short, it offers you a great way to describe your product.
• Lower Down Bounce Rate: When online users leave any website too soon then it means something is not right with that site. Well, there could be numerous reasons behind it, like slow loading rate, unattractive web page design, etc. This can be fixed by including parallax scrolling to your website.
• SEO Friendly: This is one of the main benefits of using Parallax web design. Unlike flash designs, parallax scrolling does not affect the SEO aspect of your website. In fact, it is quite effective in obtaining a good amount of social media likes and backlinks.
So, what are the disadvantages?
Mainly, there are two drawbacks of using parallax scrolling. Firstly, using too many photos in a web page can make the website slow. Secondly, it is usually difficult to design a responsive website by using parallax scrolling feature.
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Parallax Design Great Examples
Below are some of the excellent examples of Parallax Web Design:
3. Puma Mobium
4. Drug Treatment.com
5. Mercedes Benz A-Class
6. Too Young To Wed
7. Atlantis World’s Fair
8. Dangers of Fracking