Now, you could use the structured snippet extension from Google to highlight certain features of your products and services.
This extension was rolled out in August 2015, and these were aimed to offer the customers a better sense of your website’s content before they click on the ad.
And it does not matter whether you wish to list the finest pieces of your glassworks or eminent shoe brands, these dynamic snippets turn your ads more relevant and cooperative, apart from backing your campaign management and saving your time.
But how do they work?
Well, these extensions are situated beneath the text ads as a ‘header and a list of attributes’.
When these appear with your ad, they can show up to 2 headers on a computer at a time. Against this, the ads on the tablets and mobiles show only a single header.
Google AdWords would automatically decide the best header or a combo of the headers to display.
But the major question that rolls out here is- what’s the difference between structured snippets and callouts?
Well, if you obey Google’s words, callouts are used to highlight the elements that make your products and services exclusive, while structured snippets highlight only a specific attribute of the services or products you offer.
Additionally, you need to know that you could use both of these together, but with the caution that you do not duplicate the highlighted content.
Benefits of Structured Snippets:
Structured snippets have a character limit of 25. And these have certain benefits such as:
Helping customers search their best products and services instantaneously
Enhancing your ROI
Helping you customize your ads as per the date and time etc.
How To Receive The Best Benefits:
With these marketing elements, you could follow the following best practices to create or optimize your content:
Offer at least 4 values per header
Shorter-snippets, so that they are easier for the mobile users
Provide more than just a single header-value set, which enhances the chances of your ad being shown
Choose the correct format. For instance, in these, you can highlight a complete group of your products and/or services.
But again, while using structured snippets, there are some necessary requirements that you need to keep track of.
So for all those who were working to maintain their Google Ads and get results out of the same, Structured Snippets could be a real healthy aspect for you. Just follow Google’s guidelines and you could get the healthiest returns on your ad investments.