Building backlinks is one of the primary aspects of search engine optimization. With all the different methods of building backlinks, it seems webmasters have moved away from what really counts. What really counts are quality relevant backlinks; and in the age of blog comments, forum signatures, social bookmarking and so forth we’ve really moved away from that phrase. This article is designed to help educate webmasters on the concept of quality relevant backlink.
Relevancy is the Goal
One of the primary goals with backlink building is to obtain relevant backlinks. A relevant backlink is a simple concept and easy to explain. It’s simply a backlink from a web page that has content directly related to your website. An example of a relevant backlink would be an auto repair website getting a link from a website on BMWs. Both sites are related to automobiles and this would be considered a relevant backlink. However, you could get even more relevant. Let’s take the same auto repair website and instead get a backlink from a site that contains how-to guides on BMW repairs. Not only did we get the relevancy of automobiles we also achieved getting relevancy in the repair section.
This will tell a search engine like Google “Hey, this BMW repair website is linking to this other auto repair website, so it must be relevant to auto repair”. You see, part of the whole concept of Google’s algorithm of using backlinks to help determine rankings is quite simple. It helps figure out which sites in specific niches or content fields are the most popular in terms of raw backlinks. Generally, all well developed and popular websites will have many inbound links from other sites related to it. This is the primary reason why you should aim to build relevant backlinks.
Quality over Quantity
There is a big misconception when it comes to building backlinks. Many webmasters and search engine optimization professionals think the site with the most backlinks is going to achieve the highest ranking and this is far from the truth. In fact, you can usually test this theory easily with a simple Google search of a random keyword. If you compare the backlinks of the top ten sites, a good majority of the time you’ll see the top sites don’t have the most backlinks. This is because the quality is much more important than quantity when it comes to backlinks. Think of it like you’re on the battlefield, on one side an army has 10,000 peasants with no military training while on the other side an army has 1,000 military trained and disciplined soldiers. As seen in history the well-trained soldiers even though outnumbered will most likely win the battle. This same factor plays when it comes to search results and the quality of a website’s backlinks.
Now, you’re probably wondering “What the hell is a quality backlink then?” As we’ve touched on earlier, you always want to get relevant backlinks however this isn’t where the buck ends. Google Pagerank is a good method to determine how popular a web page is. A higher Google Pagerank value means that web page has a good amount of quality inbound backlinks. However, due to the age of text link sales, a web page can have a Pagerank value based solely on text link purchases. Regardless the Pagerank value is still a good general way to determine the value of a web page. Alternatively, you could look at the actual backlinks pointing to that web page. A web page with relevant inbound backlinks shows that it’s considered popular in its area and that the content is useful. Webmasters will find many different ways to put a value on a backlink and this is just a few examples of how you can as well.