A major factor analysed in this article, is the application development tools that the three different smart phones provide to their users.
The applications of iPhones are developed by users with the use of Xcode, Apple’s integrated development environment (IDE). Xcode provides users with all the necessary tools in order to create the application they have in mind. Furthermore it gives them the option to test the application on a simulator before running it on their personal device.
BlackBerry users can create their applications in cooperation with Java and the use of JDE plug-in for Eclipse. They have the ability to choose Java or web development. In addition when they want to create Java based applications they can choose between the Eclipse environment and the BlackBerry Java Development Environment. BlackBerry also provides its users with online simulators that are free to download in order for applications to be tested.
Through Windows mobile, HTC mobile users can create their applications by reusing the Visual Studio and the NET development skills. The platform used in order for users to create their applications provides data connectivity and includes a wide range of programming models. Furthermore, it provides testing and debugging software to its users.
Moving on, a major factor is the multimedia functions provided by each smart phone.
For this area, iPhone certainly makes the difference; due to its leading iTunes application which provides users a fully operative iPod in their phone. In adding to that, it includes a 3mpx camera, a voice recorder, movie screening and others.
BlackBerry includes an enhanced Media Player, a Camera with a Self portrait Mirror and flash mode, a 480 x 360-pixel screen and others.
HTC was awarded the best audio recorder in 2008 and also includes the Windows Media Player 10, live TV, an auto-focused camera and others.
Furthermore, in this section an analysis will be conducted regarding the standard applications the three smart phones provide.
As far as the applications area is concerned, iPhone is the leading smart phone in the applications area since it provides its users with applications of almost any use. The basic applications of iPhone include YouTube, stocks, maps, weather reports, compass and others; making it the most competitive phone in the smart phone industry.
BlackBerry includes a wide variety of applications as well; however it is mostly famous, due to its BlackBerry messenger application which has become a necessary tool in the business world. The BlackBerry messenger can be used for exchanging messages, pictures, voice memos and videos. It is also capable of organizing conversations lists and backing up contact lists.
HTC includes a large list of applications since it operates with Windows mobile including maps, games, twitter and many more.
To conclude about the Software and Application driver iPhone is probably the leading smart phone in this area mostly lacking in areas such as camera quality and abilities. Moreover, BlackBerry is a big competitor since it has penetrated into the business market. Last but not least HTC provides good services to its users, but has not been as popular as the iPhone and BlackBerry in Europe.