In simple terms, SEO backlinks are links to a website coming from other websites with the effect of improving the website’s search engine result page (SERP) ranking. For instance, if abcd.com links to a site wxyz.com, then the link will be referred to as a backlink by wxyz.com. They are also referred to as inbound links, inward links, incoming links or in-links.
Things to consider when looking for backlinks
The more backlinks a website has, the more popular it is. Since all search engines want to provide a superior end user experience, they will give higher rankings to websites or webpages with many backlinks meaning that a SEO strategy should consist of a very good backlink building strategy.
Apart from number of backlinks, another important thing to consider is the website’s origin. Backlinks from a very popular website will get you better SERP rankings than those from low quality websites. These sites also have to be in the same niche you are servicing because bots look for sites with a lot of relevancy to a given topic. For instance, if your site is about cute cats, start finding ways to get backlinks from very popular sites in the same niche.
You must also consider the time factor. All search engines want natural backlinks to a website over a long time. This means that you should find ways for high quality websites to naturally link to your website instead of looking for shady ways of getting a backlink. A high quality website will be very particular to the webpages it links to. It will not want to link to low quality websites in other unrelated niches meaning that your site should provide high quality content in order to get a high quality backlinks.
While creating a backlink strategy, you should have ways to get both one way in-links and reciprocal in-links. One way backlinks are those from a site to your site while reciprocal backlinks are those exchanged between two sites. It goes without saying that one way in-links from high quality sites provide better results because than reciprocal in-links.
How to get good quality SEO backlinks
One of the best ways to get quality SEO backlinks is by having a high quality site. Invest a lot of time and money to developing high quality content and creating a site that’s easily navigable by both humans search engine spiders. A good quality site will naturally attract backlinks as other webmasters seek to improve their sites by linking to good content.
Another way is creating content for other high quality websites and blogs. You should include a backlink to your site. This will not only get you better rankings on SERPs but you will see a sudden influx of visitors to your site upon publication.
Another way webmasters get quality SEO backlinks is by frequently sending out press releases. If the releases are relevant and accurate, people will start coming to your site and at the same time, bots will rank your site higher.
In a nutshell, getting quality backlinks is the largest SEO challenge but at the same time, the most rewarding in the way of quality visitors.