What Are the Factors Influencing Link Building in 2018?

Link building has always been an integral part of search engine algorithms and continues to be so. Even though their importance has risen and declined as varied versions of Google’s algorithm were enforced, they have always played a vital part in prominent link placement and ranking.

However, all links are not equally valued. The Internet is filled with low-value, non-pertinent and spam links that can quickly devalue your page in Google search. For getting the desired results, you need to steer clear of such links.

To promote and increase awareness of your brand in 2018, take a look below at some of the factors influencing link building for SEO.

Guest posting

Guest posting is one of the most helpful techniques that you can implement in order to generate backlinks and acquire traffic on your website. However, you need to make sure that the guest posting websites are of the same or related to your niche.

As you post your content on an authority website, there is a high chance of your post being featured on some of the most popular blogs across the Internet. This means that your post will reach out to a lot of people and your website will gain more traffic. Moreover, guest posting websites usually promote the content on various social networking sites, which means that your post will automatically gain social engagement.

Featuring on popular blogs will help to enhance your credibility and once your link outreach becomes significant, you will be able to approach more blogs with confidence.

Content continues to be the ‘King’

You will only be able to gain backlinks for your website if you give people a reason to link to you. Creating top-notch quality content is a terrific place to start. The genuine value of your blog posts and articles will be proved when you start to receiving organic backlinks from other websites.

Google’s algorithm is so advanced that it can even detect the quality of your content. So, your concentration should not just be on crafting long posts, but to ensure that it makes sense, contains information and is interesting to read. Avoid keyword stuffing and filler content as that will lead to Google lowering your rankings.

Broken link building

Broken link building is one of the tactics used by most link building services for SEO providers because it often yields great results. Broken link happens when a page links to resources that are not available anymore. Since this can lead to generating a negative user experience, webmasters are always on the lookout for ways to fix broken links.

All you have to do is find a website that fits your niche and has one or more broken links. Once you have found such a website/websites, you need to get in touch with the webmaster of the website to inform that the links are not working and also to request linking to your site in return. Since the process is quite time-consuming, the best solution will be to let a professional agency handle it.


For getting the best response from any search engine’s algorithm, it is important that you only link to websites that are relevant to your niche. Only the backlinks that come from trusted websites in your niche show that your content is relevant and reliable in the eyes of the search giant, Google. Once you have gained enough backlinks from well-known sites, Google will begin to consider you as an authority in your niche or on the subject. Avoid spammy links at all cost.

Gaining credible backlinks can help you achieve higher rankings in search engine results pages. Link building is not going away anytime soon and without it, you will not be able to achieve the desired results from your SEO campaign. Talk to professionals today to implement link building as a part of your SEO efforts.

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