What is an authority site? How will it help me build my business? What is the easiest way to build an authority site from scratch? Do I need to be considered an expert, or be a leading “guru” in my niche, market or industry to build the sort of blog, brand or online business that will help me get all of the clients, customers or sales I need? What are my options and what is the BEST way to proceed?
Any of these questions sound familiar?
The truth is, like lots of other online marketing catch phrases, there is a lot of unnecessary myth, misinformation and mistakes that people make when considering how to build a viable, valuable and TRUSTED online resource that will help you turn your PASSION and purpose into profitable business that you love.
If that is something that YOU would love to do, continue reading as we explore some of the best ways to build an authority site from scratch in YOUR niche, and on a bootstrap budget to boot.
Filed Under: The power of positioning
All an authority site really does is position you, as the owner of the site, as someone who has taken a proactive step to position yourself as a thought leader, or a mover and shaker in your niche, market or industry.
However… from my perspective, it doesn’t have to be a conventional blog where you write about your experience, or expertise at all.
Instead, you can create an authoritative community that inherits a TON of trust, respect and the appearance of expertise, even if you know very little about your niche or market at all.
Consider this for a moment.
I know NOTHING about real estate, other than having bought a few homes of my own.
However, I could create an amazing, and quite authoritative blog, brand and business in the real estate niche, using the authority site model, and in rapid fire turn around time as well.
I could create a real estate directory of local homes for sale in my community.
I could create a directory of realtors who are selling homes in my community.
I could create a marketplace of buyers and sellers who provide home buying SERVICES to people who are looking to buy homes, fix homes, or need goods or services related to living in their homes as well.
I could create a job board for realtors.
I could use a FREE WordPress plying like BuddyPress to create a hyper local social news network in my city, state or town. I could create a forum or dedicated section on the site that provided home buying tips to people in the public, and encourage local realtors to provide answers to frequently asked questions about living, working, playing in our area.
I could create a Q and A site that was dedicated to JUST helping people who were looking to move into our area find answers to common questions about quality of life issues in our community.
The truth is, in just a few months using any of the approaches above, I could quickly and easily build an active audience of both the PUBLIC, and professionals who are actively interested in real estate… with mostly user generated content being contributed by the community, and be considered an authoritative source for folks looking to buy, or sell real estate where I live.
IF my goal, as an online marketer or entrepreneur was to provide blog, brand or business building services to realtors, I’ve quickly positioned myself to do that, even with very little experience with the niche overall.
The power of positioning, and understanding your ultimate objectives is a powerful technique when building an authority site, and the good news is, there are MANY inexpensive tools that can expedite the process of building something viable, valuable and enduring from scratch… and on a bootstrap budget as well!