There’s nothing better than having a website high in popularity. Not only can you market your product to a greater audience on the World Wide Web, but you can also expect people to trust your brand name and thus, greater profits too. So how exactly does a website become popular?
Search engines such as Google and Yahoo have been widely used for quite some years now, and getting your website to the top of their rankings is vital in order to sustain yourself in the cut-throat competition on the internet.
Search Engine Optimization (SEO) is the process that ensures that your website makes it to the top, and there are several techniques involved.
One popular technique used by SEO experts with the help of top SEO tools is the use of backlinks.
Recent trends suggest that backlinks are a vital component of the SEO process, and before we get into why they can be so vital, it would be useful to know what they are in the first place.
What are Backlinks?
Backlinks are basically the links found on other websites that lead to your websites and thereby generate more traffic.
How are they Important?
Google takes note of quality backlinks and if you have quite a substantial number of them, expect your search engine ranking to go up.
However, there should be an emphasis on quality and not quantity.
Improving rankings through quality backlinks is a slow process, and Google is quick to demote websites that focus on high backlink quantity. The best SEO tools ensure the creation of high-quality backlinks.
Before you get down to the process of creating backlinks, it’s necessary to keep the following points in mind:
Quality: Make sure that the websites that have backlinks to your website themselves have a good standing in Google rankings. Check for well-established websites within your industry and your niche, and that’s where your backlinks need to come from. You can take the help of reliable SEO software if you are ever in a fix.
Take it Slow: Google is constantly changing its search engine algorithms to keep up with the times and keep their rankings as genuine as possible. As mentioned before, establishing quality backlinks takes time. If Google spots over a thousand backlinks within a short period of time, your website will be penalized and duly demoted. The best SEO software can accelerate the process but still keep it natural.
Relevance: You need to make sure that the backlinks to your website come from a relevant source. For example, if your website deals with selling clothes, there is no use if a backlink comes from a website that offers live football updates. Also, Google checks for relevance. Anything irrelevant may be flagged as suspicious, even though it may just have been a case of bad backlinking practices.
Variety of Websites: There are many facets of the fashion industry, and there are websites for all these facets. It is always in your website’s best interests if the generated backlinks come from websites of all varieties within your specific industry.